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Ministry pushes herbal health

BUSINESS: While British and US health authorities move to restrict the availability of herbal supplements with new laws favouring big pharmaceutical corporations, the Thai Ministry of Public Health aims to become the region’s leading supplier of traditional medicines.

Saturday 3 September 2011, 08:53AM


The Ministry of Public Health aims to further penetrate the region’s B20 billion conventional medicine market by pushing traditional alternatives.

The Ministry of Public Health aims to further penetrate the region’s B20 billion conventional medicine market by pushing traditional alternatives.

With 12,025 formulas of traditional medicine registered in Thailand, the public health authority estimates the herbal medicine market to be worth over B391 million a year; however, that figure is only about two per cent of the total conventional medicine market, which is worth about B20 billion.

Under the banner “Herb for All” (sic) the Ministry of Public Health plans to boost awareness of traditional Thai and Chinese medicinal herbs and products at the eighth national herbal fair, at the Impact exhibition centre in Muang Thong Thani, Bangkok from August 31 to September 4.

Public Health Minister Wittay Buranasiri said the fair will feature herbal products suitable for children and adults, who can receive free advice and get health check-ups from Thai and Chinese traditional medicine practitioners.

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“Thailand aims to become a regional leader in traditional medicine and encourage more people to rely on herbal medicines, instead of importing conventional medicines from Europe,” said Mr Wittay.

The fair will show the potential and readiness of Thailand in the field of traditional herbal medicine, as well as massage therapy – not just for stress relief,” he said.

 

 

 

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