The Phuket News Premier League predictions The Phuket News Kata Rocks The Phuket News Outrigger Koh Samui Beach Resort
The Phuket News Phuket Technology
The Phuket News Arts | Community | Culture | Dining | Education | Entertainment | Environment | Health | People | Technology | Travel XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

Let's get Social: Targeting your ads

Last week, Facebook hit US$7.01 billion (B244.8bn) in revenue in the third-quarter of this year. That’s a 56-per-cent increase compared with the same period last year. In 2012 Facebook passed the billion-user mark and as of the third quarter of 2016, Facebook had 1.79 billion monthly active users.


Daniel Villota

Monday 21 November 2016, 09:58AM


Use the tools Facebook provides to help you zero in on your target market. Photo: Eran Sandler
Use the tools Facebook provides to help you zero in on your target market. Photo: Eran Sandler

According to Facebook Chief Financial Officer David Wehner, there are three main factors contributing to Facebook’s growth – an increase of ad load, an increase of users and an increase in time spent on the platform.

While Facebook has more than 50 million active business pages, it only has three million active advertisers – and in 2017, it is expected that many more advertisers will join Facebook and Instagram’s advertising platforms.

So will your business be one of them and how can spending money on Facebook ad campaigns benefit your business?

As I wrote in a previous article, Facebook has an incredible capability to deliver content to a very targeted audience, something that no other media platform can offer.

With Facebook’s massive user base, even tapping into a targeted niche market with your product or service can expose you to a huge number of potential customers.

However, keep in mind that even though Facebook may look straightforward for your advertising campaigns, you must spend your money wisely – particularly with the “Boost your post” option. Boosting every photo, video or link posted may garner your business with many “Likes”.

However, that does not necessarily turn those ‘Likes’ into customers. Good social media marketers are increasingly shying away from the boost button and developing more complex and focused marketing strategies.

Some of the best advertising practices on this platform involve a feature called Power Editor or Ads Manager. These simple-to-use programs allow you to easily identify 11 different objectives you want to achieve with your ads and, with the use of detailed metrics, enable you to gauge whether your ad is having the desired affect.

For example, if your source of business is around your physical location, targeting people around your area would be a great option. You can even customise your audience from a customer list made up of existing customers’ email addresses or by targeting people who have visited your website.

C and C Marine

You can also create many versions of similar ads to test them out on different audiences to see what works best. This is a powerful tool to hone your ads and really target them for specific purposes and audiences.

By arranging the placement of links, photos, text and so on, you can begin to see which style of ad is working better and continue to hone it so your ads become more targeted and much more effective at their goal, whether it be garnering page Likes, click-throughs to your website or downloading your app.

This ability to start wide and narrow down your campaign to the most effective ads, aimed at the right demographic, helps you reduce spending and get more bang for your buck.

For those of you who have tried this already, it’s easy to see why this is one of the most essential tools for any successful advertising campaign.

There is a lot to learn when you begin to create and optimise your campaigns. But the more you do it, and take note of the feedback metrics, the better you will get.

That doesn’t necessarily mean that you will always succeed, but it’s probably the best advice to keep in mind when spending your money.

In this column we will work towards connecting hospitality businesses with the right customers through social media channels. It’s a brave new world for business and we will do our best to equip you for it!

Daniel Villota is the Managing Director of E-Media Asia, the number one social media consulting agency in Southern Thailand. He can be contacted at daniel@e-media.asia or visit www.e-media.asia


 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:
Username:
Password:
E-mail:
Security:
    Forget your password?

Be the first to comment.

The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


Phuket laundry truck slams power pole, causes huge traffic tailback

"he lost control on a bend" hmm let's see, rain, bend and reduced traction, not something that clicks in their minds....(Read More)


Phuket’s ‘intelligent’ traffic cameras too efficient for printing tickets

Ah, the usual inept certain department that can't do it's job!...(Read More)


Governor bans unsafe tour buses from Phuket, orders speed cameras for Patong Hill safety

Apart from the "the road is more slippery when raining" comment, all roads are slippery when wet! Some great ideas, just needs enforcing, l...(Read More)


Phuket laundry truck slams power pole, causes huge traffic tailback

Kurt,a 12 year old girl would have understood my comment,whereas you did not.So explaining it to you would be a waste of time....(Read More)


Phuket laundry truck slams power pole, causes huge traffic tailback

Kurt...as usual because your English skills are non-existent, you have no idea what you are talking about. The quote is correct. The subject of the re...(Read More)


Phuket laundry truck slams power pole, causes huge traffic tailback

Hm, Eagle likes to derail/twist comments of other readers. Looks like he subtle likes to create a certain atmosphere here. BenPendejo wrote: "...(Read More)


Phuket marine experts believe Japanese tourist bitten by Blacktip Reef Shark

Unprovoked attacks on humans by barracuda are extremely rare....(Read More)


Phuket marine experts believe Japanese tourist bitten by Blacktip Reef Shark

...."no need to worry as these incidents happen very rarely".., the doctor said. Call it bad luck when it just happen to you. But for sur...(Read More)


Phuket marine experts believe Japanese tourist bitten by Blacktip Reef Shark

Yep, looks like Barracuda, makes sense too, they can be very aggressive and are known to attack humans. Could also be Moray Eel. Heck it could even be...(Read More)


Phuket laundry truck slams power pole, causes huge traffic tailback

@Pendejo,Driving skills like a 12 year old"girl"..This may sound for some reader like pure sexism.Be prepared for harsh reactions!...(Read More)

The Phuket News
Bangkok Hospital Phuket
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Culture
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Technology
Phuket Travel
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2017 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.