Produced by Robin Block and his London-based digital production company Red Sky, the video featured a dozen or so of Phuket’s movers and shakers.
They include hotel owners and developers Narong Pattamasaevi (Trisara), ML Tridosyuth Devakul (Baan Kata), Richard Pope (Kata Rocks), Allan Zeman (Andara) and Gulu Lalvani (Royal Phuket Marina), along with commentators such as Bill Barnett (C9 Hotelworks) and Jules Kaye of Property Report Asia magazine.
Many more, including the proprietor of The Phuket News, Simon Samaan, were consulted in the making of the video.
Mr Barnett sets the scene with his opening message; “You can walk into a restaurant and be sitting next to a multi-millionaire in flip-flops.” Footage of the participants talking about why they like the island are interspersed with shots of the high life in Phuket – beachfront villas, glossy motor yachts and spa treatments – and local culture.
The movie emphasises Phuket’s absolutely fabulous high-end lifestyle – particularly property – but also addresses some of the annoyances, such as land ownership, political instability, charges of overdevelopment and the 80-metre rule.
Tuk-tuk and taxi problems are not mentioned, though this is perhaps because the kind of people likely to be attracted to Phuket by the video will have their own car with driver.
The video was underwritten by Kata Rocks. Although tweaks were made to the video following suggestions from Monday’s audience, Kata Rocks MD Richard Pope declared himself delighted with the result.
The video will be spread through the internet and social media, the hope being that it will "go viral" and attract many more high-end visitors to the island, who may in turn buy into the lifestyle.
Phuket: Luxury Living can be seen at phuketfuture.com.