This is one reason why Thailand’s Department of Intellectual Property (DIP)m, which comes under the Ministry of Commerce, has sent out letters to various ministries, including12 official unit chiefs, “encouraging” them to stop buying and using pirated products.
DIP Director-General Pajchima Thanasanti said the Commerce Ministry has been “forging ahead” with its measures against intellectual property infringement despite the countdown to the general election on July 3.
Ms Pajchima said the public sector has been urged to purchase and use only original tools, equipment and software in a bid to reduce the demand for counterfeit goods within the kingdom.
The DIP is also preparing to launch a campaign against intellectual property violations by installing advertising billboards with a message encouraging people to stop using pirated products.
Other public relations materials will include TV spots using famous actors in each presentation, as well as stickers and postcards to be distributed. All will, no doubt, use only images and words that have been bought and paid for.