Renowned fashion brand Milin was established in 2009 by the talented designer Milin ‘Mimi’ Yuvacharuskul. She studied fashion print design at Central Saint Martins College of Art and Design in the UK. After finishing her studies, she did an internship with the New York based designer Jill Stuart whom Mimi admires greatly. Initially, Mimi also worked as a fashion writer for Sudsupda magazine before starting her own fashion label.
At the beginning, Mimi did not know how to run a fashion house. However, she acquired all knowledge needed and had many friends from the fashion industry to help and assist her. In her view, the most important feature for a fashion designer is that they must be unique and innovative. Hence, Mimi always tries to balance the business and the artistic, creative side of her work.
Thus, the Milin brand can be described as providing modern wear for the spontaneous lifestyle. Milin fashion is elegant but also edgy, extravagant and bold. The clothing is minimalistic but at the same time very feminine. Mimi always feels proud when she sees women inspired by her fashion because she also wants to give them the opportunity to express themselves through her extravagant designs.
Apart from clothing, Milin also offers a stunning selection of accessories like bags, belts and amazing leather shoes. Thus, Milin invites the fashionista to mix and match her outfits and styles. For this reason, this Thai designer brand is a one-stop shop offering amazing collections full of playfulness and elegance. Hence, the brand should appeal to the modern, future orientated woman, living in the fast lane of life.
In fact, Mimi, the designer, is a passionate shopper herself because she feel that she also needs inspiration from other brands and styles. Hence, it does not come as a surprise that she enjoys dressing up since it makes herself feel good. Thus, of course she also longs to inspire other women to express their sense of fashion, individuality and creativity.
Finally, we may say that Milin is an extraordinary Thai fashion brand. Hence, it is also among my Top 5 Thai Designer Brands on Zalora.com. The womenswear is playful and elegant at the same time, encouraging the wearers to mix and matchcombine their outfits.