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Daughter of Eve leads the way

One of the most beautiful things about Phuket is that there are plenty of hidden gems and surprises on every corner.

By Dalia Hilmi

Monday 18 May 2015, 08:00AM

Daughter of Eve is one of those. Nestled away in the grandiose venue of Royal Phuket Marina, the luxury designer boutique is a unique place for brides in Thailand to enjoy. The Phuket News recently sat down with the owner, Freya Eve, to find out more.

Freya was born and raised in London, England, but also has a fitting Thai background. She has always had a creative flair, having studied and majored in Art and Design at the prestigious B.R.I.T. School in the UK.

Freya first came to Thailand two and a half years ago with her fiancé, and it was not until she was looking for a wedding dress herself that she realised that there was a gap in the market. She discovered that her dream wedding dress brand was not available in the country, so she took a trip to find what she was looking for.

Freya soon learned that the skills and techniques she was used to were very different in Thailand, so she began to provide a service to those who require it – the largest collection of wedding dresses for all new brides-to-be in South East Asia.

For every bride-to-be, choosing her wedding dress is a very important and special moment. At Daughter of Eve, that is very much understood. They are the authorised retailer of various bridal-wear brands, from Oscar De La Renta to Hayley Paige to Carolina Herrera, brands that are hard to come by in Thailand.

The boutique operates by an appointment only service to allow customers to have the time, attention and privacy they need in order for their wishes to be fulfilled.

The exclusiveness of the location makes it ideal for the bride-to-be. A quiet, peaceful spot where luxury surrounds you, and ensuring that the bride feels as special as possible during that moment.

With stunning views of the marina, the boutique not only fits in with the shop’s brand, but it allows the customer to feel comfortable and come in with no time restrictions. 

“I give care all the way until the end of their journey,” says Freya.

“Right from the first email, to helping them choose the right dress to fit their body shape, to finding one that is within their budget, all the way to their wedding day, right through to the dry cleaning of the dress after the wedding.

“Some customers are locals, some come from Bangkok, and some are expats. But I also get clients coming from Australia and Singapore.”

“There’s so much choice, it’s just the same as someone looking for that perfect handbag. We aim to offer a wide yet luxurious collection ensuring the customer gets exactly what they dream and desire.

“We can offer ones in the higher end as well as more affordable but equally stunning dresses.”

One of the best assets in the shop is the large fitting room. It has lots of lighting, and the space is there to focus on one bride at a time, giving her all the attention she needs, with a large mirror in the centre.

Freya has carefully thought about every detail in the shop in order to present a luxurious, womanly feel for brides-to-be. From the drapes to the Martha Stewart sofa, most of the furniture has been imported from the USA to give the shop that extra special feel. Her attention to detail and warm personality is what makes her and her beautiful boutique so exceptional.

For more information, email or call +66907084452, or visit



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