THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Creativity for content marketing

Artistic ingenuity and personal touches will draw in targeted sales

Wednesday 13 July 2016, 02:56PM


In this column we will work towards connecting hospitality businesses with the right customers through social media channels. It’s a brave new world for business and we will do our best to equip you for it!

If you are a business owner, hotel manager or work in sales and marketing, you may have heard of content marketing and how powerful it can be in driving sales to your business.
In the past few years, customers have become savvier with how they are influenced by marketing. Different from traditional marketing in print or television, potential customers are now interrupted while they have their attention on something that is of interest. An example of this would be pop-up ads, which divert someone’s attention in order to try and persuade them to buy something. Studies have shown how ineffective standard advertising is, with customers now automatically tuning out advertisements.
However, content marketing is the art of developing stories that belong uniquely to your business – the “behind the scenes” of why, what, who and how you do things in your company.
The reason I call this an art is because people now consume news and information on their own time and don’t like to be interrupted. In fact, I’m sure it has happened to you – you are watching TV and an advert interrupts you, so you switch your attention to your phone or you get up to do something entirely different instead.
In order to create a story that can capture the attention of people, a photo, write up or video needs to have a compelling story behind it to generate interest. Personal stories, achievements of teamwork or even anecdotes of enjoyment go a long way in drawing people in with intimacy.
People won’t mind being interrupted if the content that is placed in front of them is creative, adds value and has a message, as opposed to just trying to sell them something every single time. If your content is good, the customers will follow.

Daniel Villota is the Managing Director of E-Media Asia, the number one social media consulting agency in Southern Thailand! He can be contacted at daniel@e-media.asia or visit www.e-media.asia

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Residents, hotels blamed for Nai Yang canal pollution

I sent photos to the PN years ago of this at Nai Yang. The black water entering and moving along the...(Read More)


Navy in motion to remove Phuket seastead

Trust they will all receive medals....(Read More)


Patong police, taxi drivers meet to discuss service, behaviour

Yet more positive PR for Phuket. Telling the world that our taxi drivers are so bad that they have t...(Read More)


Australian stabbed 12 times trying to protect Thai woman

Thai Government should show respect and appreciation to this Australian man who was defending a thai...(Read More)


Phuket Opinion: For stupidity, click repeat

Clear Opinion piece! Well, the navy has nothing to do,they are happy to make from a mouse a 'ma...(Read More)


Mains water supply outage announced

No water supply, no electricity, by temperatures around 37 degrees. Great time management....(Read More)


Navy in motion to remove Phuket seastead

What is the difference between a anchored vessel and a anchored seastead? Is the thai law clear in t...(Read More)


Patong police, taxi drivers meet to discuss service, behaviour

'We' do this nonsense AFTER the high season when tourists are gone., not BEFORE. We do it th...(Read More)


Phuket Opinion: For stupidity, click repeat

"But one thing that has surfaced from the seastead farce: a whole new form of tourism accommoda...(Read More)


Australian stabbed 12 times trying to protect Thai woman

I agree with CJ69 100%. However, there is a good chance that like the several 100K or millions of ...(Read More)