THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Creativity for content marketing

Artistic ingenuity and personal touches will draw in targeted sales

Wednesday 13 July 2016, 02:56PM


In this column we will work towards connecting hospitality businesses with the right customers through social media channels. It’s a brave new world for business and we will do our best to equip you for it!

If you are a business owner, hotel manager or work in sales and marketing, you may have heard of content marketing and how powerful it can be in driving sales to your business.
In the past few years, customers have become savvier with how they are influenced by marketing. Different from traditional marketing in print or television, potential customers are now interrupted while they have their attention on something that is of interest. An example of this would be pop-up ads, which divert someone’s attention in order to try and persuade them to buy something. Studies have shown how ineffective standard advertising is, with customers now automatically tuning out advertisements.
However, content marketing is the art of developing stories that belong uniquely to your business – the “behind the scenes” of why, what, who and how you do things in your company.
The reason I call this an art is because people now consume news and information on their own time and don’t like to be interrupted. In fact, I’m sure it has happened to you – you are watching TV and an advert interrupts you, so you switch your attention to your phone or you get up to do something entirely different instead.
In order to create a story that can capture the attention of people, a photo, write up or video needs to have a compelling story behind it to generate interest. Personal stories, achievements of teamwork or even anecdotes of enjoyment go a long way in drawing people in with intimacy.
People won’t mind being interrupted if the content that is placed in front of them is creative, adds value and has a message, as opposed to just trying to sell them something every single time. If your content is good, the customers will follow.

Daniel Villota is the Managing Director of E-Media Asia, the number one social media consulting agency in Southern Thailand! He can be contacted at daniel@e-media.asia or visit www.e-media.asia

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Amnesty strips Aung San Suu Kyi of highest honour

Very Good! Pity that Nobel Price regulations not able to cancel/take back a Nobel Price. Perhaps wi...(Read More)


Phuket man nabbed with over 52,000 ya bah pills, ya ice

Many coffee shops closing down,rules of selling weed getting stricter.They are tolerant towards soft...(Read More)


Finances blamed for Phuket DJ suicide

Dekas,you nailed it ! Whenever i thought it can't get any lower here,the one person comes up and...(Read More)


Amnesty strips Aung San Suu Kyi of highest honour

It is usually a terrible mistake to use role models to promote progressive agendas. It usually back...(Read More)


Weather warning for Phuket remains in effect

Hardly any rain last few days, and almost no wind. Strange weather report. So, how are things going ...(Read More)


Finances blamed for Phuket DJ suicide

@ Wiesel, I love Thailand and the thai people. I not like thai officials incompetence, lack of law ...(Read More)


Phuket man nabbed with over 52,000 ya bah pills, ya ice

Pascale, like me, you could have seen BBC World and CNN about the Dutch tolerance, and thai visitors...(Read More)


Wildlife officials arrest slow loris tout at Bang Tao Beach

7 RTP officers ( in office) on a slow loris case. A case brought up mostly by others ( tourists) as ...(Read More)


Finances blamed for Phuket DJ suicide

@DEK, so, it is not a campaign against officials, they campaign against themselves all the time, you...(Read More)


Finances blamed for Phuket DJ suicide

@ DEK, understand many jobs gone/going due to the official regimental small thinker tourist approach...(Read More)