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Consumer confidence climbing

BUSINESS: Consumer confidence has risen almost 20 per cent since the new the cabinet of PM Yingluck Shinawatra was installed, from 37.6 to 51.01, according to a poll by Assumption University (ABAC) conducted in August.

Saturday 10 September 2011, 08:30AM

The survey was conducted among 2,764 consumers aged over 18 from August 15 to 31 in 12 provinces: Bangkok; Pathum Thani; Chonburi; Nakhon Ratchasima; Udon Thani; Kalasin; Chiang Mai; Mae Hong Son; Nakhon Sawan; Prachuap Khiri Khan; Phuket and Songkhla.

The compilers of the poll, Udom Hongchartkul and Noppadon Kannika said that, compared with the number the end of the previous government, almost all consumer confidence indices rose at the beginning of Ms Yingluck’s administration except indices on plans for buying durable goods and job opportunities.

However, the survey, conducted last month, showed that consumers were still not that confident – all indices were below 100, indicating consumers are still not confident about the economy and measures to address economic problems by the current government.

QSI International School Phuket

Mr Udom said that areas where consumers still lacked confidence in government policies included issues such as the daily minimum wage and starting salaries for university graduates.

“Costs of consumer goods are still high and flood problems in many provinces have had an impact on farm products and prices.

“The government should clarify how it plans to implement its policies, particularly increasing income and reducing the cost of living, as well as assistance measures for farmers affected by disasters,” he said. – MCOT



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