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Charity night to support the big blue

PHUKET: Every year, Aleenta hosts a charity event and auction held in aid of the Pure Blue Foundation. In 2012 almost B500,000 was raised to aid marine conservation, including turtle conservation, coral reef replanting, and community education, amongst other activities.

Wednesday 4 December 2013, 05:43PM


Aleenta founder of Anchalika Kijkanakorn releases a turtle.

Aleenta founder of Anchalika Kijkanakorn releases a turtle.

On Saturday, December 7, Aleenta Phuket will turn its newly renovated beachfront restaurant, The Edge, into a glamorous nightspot of “gambling with a heart” through its Casino Royale-themed party.

This innovative event is for the benefit of the Pure Blue Foundation and its on-going series of environmental and awareness driven community programmes.

The highlight of this soiree will include releasing baby turtles into the sea as well as ‘casino-themed games’. Charity chips will be made available to guests starting at B1,000.

Entertainment will be provided by the Pjae Stanley Band and DJ Ben Jay. There will be a silent auction as well as fantastic prizes to be given out for the ‘King and Queen’ of the night.

Since its foundation in 2010, Pure Blue Foundation has initiated a collection of environmental and ground breaking projects, as well as numerous altruism-centric activities in various AHMS resorts.

At Natai Beach, Phang Nga, Aleenta has raised and released more than 290 endangered Leatherback turtles, 47 Oliver Ridley turtles and 24 Hawksbill turtles into the Andaman Sea.

Aleenta also upheld its pledge to assist and educate local school children and has been working closely with Baan Khao Pilai Elementary School as Pure Foundation’s adopted learning institution, which caters to Muslim children in the community.

Diamond Resort Phuket

Some of the development projects that were provided to the school include painting the school, improving their library and procuring new books for the students, donating educational equipment (TV, Computers), inculcating in them the essence of recycling and even arranging a trip to the sea turtle sanctuary in Thai Muang.

Aleenta Hua-Hin Pranburi meanwhile, devised a trainee internship initiative where deserving students including Bhutanese trainees were provided with hands-on intensive hospitality and culinary based training programs, encompassing skills development in menu creation, guests interaction, budget and cost training as well as sustainable farming where they learned about the “farmers calendar”.

A concept of understanding what grows best at specific times of the year in Thailand, a skill they in turn can apply in their farms when they return to Bhutan. A graduate of this program joins the resort as a full time Commis Chef in October 2013, further solidifying the over-arching positive effect of the scholarship program.

In July 2012 the Pure Blue Foundation started pioneering activities in coral regeneration at Hanuman Bay, Koh Samui with the aim of increasing coral species from 13 to 25. With the assistance from Swiss-French company Coral Reef Creator, this project also focuses in educating local fishermen, guests and children on the importance of coral reefs. In spite of initial setbacks of having damaged artificial reefs, the project pushed on and successfully created artificial reefs later in 2012.

These sanctuaries are designed to attract schools of marine species, which in turn will enable new ecosystems to flourish, and promote sustainable tourism in the area.

Entrance fee for Casino Royale is B1,500 inclusive of food and drinks. To reserve your place, email help@purebluefoundation.com



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