Following news that Phuket has snagged the giant Amway annual conference comes the news that it has also managed to steal another smaller, but potentially more prestigious event from seaside rival Pattaya.
The event is the Asia Pacific Advertising Festival, better known as AdFest, which combines the presentation of awards for excellent advertising work with “a forum and platform for learning and meeting other professionals in the industry”.
AdFest was first held in Chiang Mai in 1998, but moved to Pattaya the following year and has been staged there every year since, apart from 2010 when it was cancelled because of the violence in Bangkok.
This year, however, it comes to Phuket. The organisers seem to have decided on the change of venue despite the fact that the Mövenpick Resort in Karon can accommodate only 800 delegates compared with the 1,500 who regularly attended the festival when it was held in in Pattaya.
Vinit Suraphongchai, chairman of the festival’s working committee, explained, “We searched high, we searched low, in and throughout Asia Pacific and, after much searching and deliberation, Phuket stood out as the obvious choice. It was a great pleasure to know that once we announced it as the new AdFest venue, Phuket was heartily endorsed by juries and delegates alike.”
Awards for creativity in advertising are made in 15 major categories, ranging from billboards to print, TV and online campaigns. Details and previous winners may be seen at adfest.com