Kata Rocks
Oak Maedow Phuket BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
The Phuket News Novosti Phuket Khao Phuket

Login | Create Account | Search


Tourism operators bank on TAT schemes

Tourism operators bank on TAT schemes

BANGKOK: Thanks to less-complicated processes, tourism operators hope new campaigns by the Tourism Authority of Thailand (TAT) will continue to prop up domestic travel.

tourismeconomics
By Bangkok Post

Monday 21 October 2019, 10:03AM


Thanks to less-complicated processes, tourism operators hope new campaigns by the Tourism Authority of Thailand will continue to prop up domestic travel. Photo: Bangkok Post / file

Thanks to less-complicated processes, tourism operators hope new campaigns by the Tourism Authority of Thailand will continue to prop up domestic travel. Photo: Bangkok Post / file

Phuriwat Limthavornrat, president of the Association of Domestic Travel, said 60-70% of association members joined the two campaigns – Visit Thailand With 100 Baht and Shocking Price Weekday Travel – planned for November and December.

He attributed the high participation to the less-complex systems luring travellers and operators to join the plans compared with the Taste-Shop-Spend scheme, another tourism stimulus strategy that gives away B1,000 to 10 million registrants.

Mr Phuriwat acknowledged that the cash handout scheme has benefited local tourism, with the recent three-day weekend of Oct 12-14 reporting growth of over 50% in the sector, the highest in the past nine months.

“The new campaigns will gain more attention from Thais who travel during the high season and could increase the number of tourists travelling locally by 3%,” he said.

Registration is at the TAT website. For the Visit Thailand With 100 Baht scheme, registrants who have an e-banking and mobile phone number can join the campaign via the website on Nov 11, Nov 12, Dec 11 and Dec 12.

The Shocking Price Weekday Travel campaign for tourism products will begin on Nov 1 on a first come, first served basis.

In addition to travel agencies, about 1,000 restaurants are expected to participate in the Shocking Price Weekday Travel campaign.

Some of them are popular dining places, namely Je Ngor Seafood, Rom Mai Rim Na, Praram 9 Kaiyang, Gyu Gyu Tei and Brasserie 9, said Thaniwan Koonmongkon, president of the Thai Restaurant Association.

BRITISH INTERNATIONAL SCHOOL, PHUKET

The campaign will increase traffic in the restaurant business, which is normally light with the number of diners during weekdays some 40-50% lower than during weekends, she said.

Ms Thaniwan said the two-month campaign will help create brand awareness of participating restaurants.

Supawan Tanomkieatipume, president of the Thai Hotels Association, said hotel operators outside Bangkok can gain from the campaigns because they will receive more guests travelling to the provinces during the high season.

“After receiving positive feedback from the Taste-Shop-Spend measures, we learned that our hotel members are interested in joining the new campaigns,” Ms Supawan said.

 

Read original story here.

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

CAPTCHA

Foot | 21 October 2019 - 16:32:45

Getting real sad.
Applies to internal Thai tourists because no way to easily check the results.

It's sad that the Thailand doesn't know how to attract tourists if they wanted to.
Sure isn't like the "old" days.
Oh well.

 

Have a news tip-off? Click here

 

Phuket community
Phuket Opinion: Ghost of Phuket past rears its ugly head

I also agree to island man, that a big part of the chaos will be back soon, but please let me point ...(Read More)


COVID vaccine ready ‘next year’

so Thailand is closed for at least another year...(Read More)


COVID vaccine ready ‘next year’

Thailand's population is usually estimated at 66 million. Why does 50% coverage need 70 million ...(Read More)


Phuket’s notorious Nui Beach club finally torn down

A Thai Official 'alone' has no 'image respect'. Comes with back up in numbers to fee...(Read More)


Phuket Opinion: Ghost of Phuket past rears its ugly head

Look at the large shopping centres in Phuket Town and Patong. Everything (branded) the same, from s...(Read More)


Jumbo death spurs call to shun plastic bags

Look at Phuket beaches at shadow locations under the trees where thai families spread plaids and eat...(Read More)


COVID vaccine ready ‘next year’

As world wide several countries already are in human vaccine testing phase, it is going to look that...(Read More)


Phuket Opinion: Ghost of Phuket past rears its ugly head

Kurt,having a slow day again ? It wasn't about the price paid for an advertisement !...(Read More)


Jumbo death spurs call to shun plastic bags

The main point seems to be missed in this article. It is not the plastic bags killing the wildlife. ...(Read More)


Phuket Opinion: Ghost of Phuket past rears its ugly head

It does get very tiring having to have a Thai ask the price for every single item you want to purcha...(Read More)