Classifieds 50% off, use promo code FBkpkPromo The Phuket News Kata Rocks The Phuket News Outrigger Koh Samui Beach Resort
The Phuket News Phuket Culture
The Phuket News Arts | Community | Culture | Dining | Education | Entertainment | Environment | Health | People | Technology | Travel XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

The birth of Thai tourism

A new book detailing the history of the tourism industry in Thailand and the pioneers behind its early development has been released and is also available as a free e-book. Thailand Tourism: The Early Days was written by Thailand-based journalist and lecturer Steve Van Beek, and edited by Roy Howard, the original Advertising Manager of Thai Airways International Public Company Limited.

tourism, culture,


The Phuket News

Saturday 25 February 2017, 10:00AM


Mr Chanin Donavanik of Dusit International.
Mr Chanin Donavanik of Dusit International.

The book charts the rise of the industry since the 1950s and examines the people, places, institutions, hotels and agencies which have transformed Bangkok from the Venice of the East to a dynamic gateway to all the attractions the country now has to offer.

The book is published by Dusit International, in partnership with Bangkok Bank, Boon Rawd Brewery, Central Group, Chiva-Som International Health Resort, Jim Thompson, Siam Piwat, Thai Airways and the Tourism Authority of Thailand.

“The book proposed to honour the early pioneers of tourism-development, before they and their memories are gone,” Van Beek recently told the Bangkok Post.

The book examines in rich detail the challenges faced by these early pioneers and, through profiles, anecdotes and quotes, underscores the need to preserve their stories. Among the key figures profiled in the full-colour gloss book are His Serene Highness Prince Bhisadej Rajani, President of the Royal Project Foundation; General Prem Tinsulanonda, former Prime Minister of Thailand; Lt Gen Chalermchai Charuvastra, founder of the Tourist Organisation of Thailand.

Other key figures whose testimonials and recollections are included are Niels Lumholdt, former Executive Vice President of Thai Airways International; Dr Prasert Prasarttong-Osoth, founder of Bangkok Airways; Kusa Panyarachun, founder of Thailand’s first travel agency; Chin Sophonpanich, founder of Bangkok Bank; Samrit Chirathivat, founder of Central Group; and Thanpuying Chanut Piyaoui, founder of Dusit International.

A special section dedicated to Thailand’s royal family highlights how projects initiated by His Majesty the late King, Bhumibol Adulyadej, have had a positive effect on tourism.

Chanin Donavanik, Vice Chairman and Chairman of the Executive Committee of Dusit International, hopes the book will not only help to preserve the stories of the early pioneers, but also inspire a new generation of hospitality workers to follow in their footsteps.

“The travel industry is one of the most important industries in Thailand and today employs almost 15% of the population and contributes 17% GDP to the Thai economy,” said Mr Chanin.

C and C Marine

“I think it’s vitally important that the new generation understands what happened in the past, and how the risks and opportunities taken by the early pioneers ultimately shaped the industry as we know it today.

“In producing the book, we hoped to preserve the inspiring stories and wisdom of our forebears by featuring as many influencers from 60 years ago as possible. While we could not include everyone we originally planned to, either due to time or budgetary constraints, or lack of information available in cases where people have either moved or passed away, we still managed to include most of the key players, resulting in a comprehensive, well-balanced overview which we hope will inspire readers and encourage hospitality students to discover more inspiring stories from the past.”

Author Van Beek told the Bangkok Post that increasing the focus on quantity over quality in the tourism industry is unsustainable and could have dire effects for its future.

“The challenge is to create a sustainable balance. The commodification of culture has been beneficial in preserving areas which might have otherwise have disappeared. The emphasis on sheer headcounts, however, has had a deleterious effect that shows no signs of abating, and threatens the future viability of tourism,” he said.

In keeping with Dusit’s aim to help boost hospitality education in Thailand, copies of the book will be distributed for free to schools, colleges and universities offering tourism, hotel management and culinary programs in Thailand.

In remembrance of His Majesty the late King, all proceeds from sales of the book will be donated to the Royal Project Foundation, which helps to improve the living conditions of Thailand’s rural communities.

From this month onwards, the book will also be available at Asia Books and all Dusit hotels in Thailand, priced at B1,500. A free e-book, available in English and Thai, is also available at: thailandtourismtheearlydaysbook.com

 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:
Username:
Password:
E-mail:
CAPTCHA
    Forget your password?

khon kaen | 25 February 2017 - 16:14:44

Too bad the ebook cannot be downloaded so that I can read it offline at my leisure.

The Phuket News
Matches 1 result(s)
The Phuket News
The Phuket News
The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


Thai Immigration 90-day reporting service goes offline – again

A Phuket Immigration official, ...who declined to be named...? Why is that a thai government public spokesman not want to be named? Always so strang...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Pauly44: I agree with you! A real light rail track could be created at Patong, ( even as a tourist attraction) and I mean a local very light rail li...(Read More)


Phuket Police chief warns against breach of new Computer Act

wow, a fine of 200,000 thb for saying/publishing something what suppose to be free to do according international treaties signed by Thailand. Which T...(Read More)


Areas in Phuket Town to have water shut off tomorrow

So good public are informed in advance. And that is the way it suppose to be. Yesterday there were parts of Chalong without electricity from 09:15...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Phuket can't have its cake and eat it to, they MUST give back & come up with a long term solution to their transport problems which are deeply...(Read More)


Fingerprinting for SIMs made mandatory

Sir Burr, you are correct, 1984 is here and now. Every assault on our freedom is done under the guise of "security". This will not reduce th...(Read More)


Army chief hints ‘Kotee’ behind blast

Anyone feels comfortable when police/army authorities 'believe' or 'hint'? To me, it is not professional, at least not in releasing s...(Read More)


Army chief hints ‘Kotee’ behind blast

Discover Thainess: Of course we are not entirely sure. Not sure at all as long one can use a foreign SIM card in his phone. ( easy, even for thai i...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Many, many years ago, I drove often to Patong for dinner in small thai restaurants at Nanai Road, side soi's at Beach road. That were years you s...(Read More)


Army chief hints ‘Kotee’ behind blast

Have I missed something here? Whilst I fully understand the govt wanting to have sims registered as they can be used in setting off IEDs, surely there...(Read More)

The Phuket News
Bangkok Hospital Phuket
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Culture
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Technology
Phuket Travel
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2017 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.