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TAT board revises down income target for 2017

BANGKOK: The board of the Tourism Authority of Thailand (TAT) has revised down its target for tourism-related income next year, citing concerns about economic problems and the political situation after the charter referendum.

tourism, economics,


Bangkok Post

Thursday 21 July 2016, 09:59AM


A foreign tourist walks past a sign promoting the Asean Economic Community on Ratchadamnoen Road in May 2016. Photo: Bangkok Post / file
A foreign tourist walks past a sign promoting the Asean Economic Community on Ratchadamnoen Road in May 2016. Photo: Bangkok Post / file

The tourism agency is cutting its income projection for local tourism from B1 trillion to B950 billion and revenue from overall tourism from B2.89 trillion to B2.84 trillion.

TAT Deputy Governor Sugree Sithivanich said the new revenue figure for local tourism would indicate a 10-per-cent growth.

The TAT board disagreed with an earlier 16% growth projection by management for domestic tourism because the board did not see a clear economic recovery.

TAT governor Yuthasak Supasorn said the board wanted promotion campaigns in 2017 to focus more on quality tourists.

“For local tourists, we plan to encourage three tourist groups to travel across regions. The target groups are females, young tourists and retirees,” he said.

The period of their vacations and the number of their activities must increase to meet the revenue target of B950 billion.

Tourism-related income from foreign visitors is still expected at B1.89 trillion, up by 9.8%, based on the projected number of foreign tourist arrivals of 36 million next year compared with 34 million this year.

The government will assist with spending-promotion measures including a tax reduction for people spending at restaurants and possibly on local products to boost income for local communities.

Wild Wake Thailand

TAT deputy governor Srisuda Wanapinyosak, who supervises the Asia and South Pacific markets, said the TAT expected 10.8 million Chinese tourists to visit Thailand next year. The number will show a 3.8% rise from this year and lead to B574 billion income, up 9.1% from this year.

The TAT will also focus more on the Asean market so that the country would not overly depend on Chinese tourists, she said.

The TAT expected 9.3-10 million Asean tourists to visit Thailand next year, a number close to arrivals from China. It wanted the Asean market to generate B292 billion worth of tourism-related income, showing an increase of 11.3%.

Australia will pose the greatest challenge for the TAT next year because the value of the Australian dollar has depreciated by 30% and the number of low-cost flights between Australia and Bali rose to 300 a week.

Consequently the number of Australian visitors to Thailand will fall in the second half of this year.

 

Read original story here.

 

 

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Christy Sweet | 22 July 2016 - 14:47:21

Trust Thai ministries for the truth? Just google Kittirat, lying and SET 
From FT times; "In announcing that the government had cut 2012 export projections to 9 per cent growth from the previous forecast of 15 per cent, Mr Kittirat told a conference late last week that he had known the earlier target was unachievable.[sic] But, he said, “the finance minister needs to lie sometimes to create good feelings. The world knows this as a ‘white lie’. The goal is to create confidence, which in turn benefits the country as a whole.”

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Belzybob | 22 July 2016 - 09:51:01

You crack me up Joe, its great how you are always willing to give the rest of the readers something to laugh about.

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Joe12 | 21 July 2016 - 19:32:10

Belzybob... don't know what figures you are looking at or how you arrive at your bizarre conclusion, but the statistics I read are highly accurate and what one would expect given the anomalies of world and local events and a department who monitors and follows up on tourism development performance which enables me to properly plan.  

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Kurt | 21 July 2016 - 19:00:19

Once in a while TAT pops up with that "Quality tourist thing".
You can wait for next time to read about that.
Hotels, food are fine in Thailand.
Transport in Thailand is here and there ok.

Transport on Phuket still has to be dragged into 21st century. 
Not yet any sign of quality tourist transport on Phuket.

It is now 2 years ago that the Phuket beaches are 'cleared' of illegal thai business people.
Illegal businesses decades accepted by local officials.

The removal took place ( all the time we notice they try to come back bit by bit)
But look at the state of the Phuket beaches. Is that quality?

No wonder that many Scandinavian, dutch, german turned their back to Phuket and favor the beaches of Phang Nga Province north of Phuket.
Over there is cleaner, safer, and more 'quality'.

TAT quality talk is 'dream talk' as long everything in tourist business is just focused on keep a tourist by his feet in the air, shake him, collect the money falling on the ground from his pocket, drop the tourist and walk away.

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ERICDEKEGEL | 21 July 2016 - 17:38:35

They forget one more thing that there is no beach management or they want only chinese who not spend ?

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Belzybob | 21 July 2016 - 16:48:51

As some of the statistics they have been publishing recently have been absolutely ridiculous, perhaps somone in the TAT has discovered some mathematic skills and checked the sums.

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