Classifieds 50% off, use promo code FBkpkPromo The Phuket News Kata Rocks The Phuket News Outrigger Koh Samui Beach Resort
The Phuket News Phuket Education
The Phuket News Arts | Community | Culture | Dining | Education | Entertainment | Environment | Health | People | Technology | Travel XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

Storytellers to grow your niche

Making the most of media personalities

technology, technology,

Thursday 11 August 2016, 09:04AM


Storytellers to grow your niche

In this column we will work towards connecting hospitality businesses with the right customers through social media channels. It’s a brave new world for business and we will do our best to equip you for it!

In my previous article we talked about how your business here in Phuket can benefit the most from content marketing. Today, I would like to explain how to promote your business through what is called an “influencer”.
An influencer is a person who has amassed a great number of followers on one or more online channels. They may be an actor/actress, TV personality or just a passionate commentator who writes about a specific topic and who has generated several thousands of followers on Instagram, Facebook, YouTube or a blog.
Usually influencers are great “storytellers” and develop their content around niche topics, such as travel, food, fashion or sports, garnering the trust of others to deliver expert advice. Influencers with a large amount of followers are now getting paid to do sponsored posts for brands.
The price can be anything from a free meal or accommodation in a hotel, to a few thousand or hundred thousand baht. For instance, Amanda Lee has become a big personality in the fitness industry on Instagram and now receives $5,000 (approximately B174,000) for a single post – note that she has more than 4 million followers on her Instagram account.
The down side of influencers is that it is very difficult to track the return on investment (ROI) for a sponsor post, just as any other social media marketing campaign. However, it is worth trying to find the right personality that could become an ambassador and continually post about your business or brand.
However, don’t be fooled. Just because a profile has hundreds or thousands of followers, doesn’t mean that they are the real deal. People can purchase followers on these platforms. Fake followers will bloat their number of fans, but also means that if they post about your brand, no one will really care, or perhaps no one will even see the post.
To avoid paying or offering these “fake celebrities” sponsored posts, try to check what is happening on their profile. Are people commenting on the post? Are they performing well on only one platform? Who is engaging with their audience? Do they have a blog? Do they have references from previous venues that they have visited before? All these questions will send you in the right direction, and further towards your targets.

Daniel Villota is the Managing Director of E-Media Asia, the number one social media consulting agency in Southern Thailand. He can be contacted at daniel@e-media.asia or visit www.e-media.asia

 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:
Username:
Password:
E-mail:
CAPTCHA
    Forget your password?

Be the first to comment.

The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

You must be joking Discover Thainess...Since when have tourists interests ever been considered in this country, there is obviously a huge oversupply &...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Why are we in a constant state of deja vu, with the same result, failure, failure, failure, for someone to one day actually do it, and have it continu...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Lets be clear here, taxi's and taxi drivers are the single biggest problem Phuket faces or has ever faced (yes, I'm absolutely including the T...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

demanded a “fairer share” of the parking spaces in Patong. Ahh, they don't like it when they can't have 100% of the roads to themselves an...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

After all those years of "fair sharing" and all the unsuccessful attempts to take parking space away from them,it would come as a surprise i...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Time to get rid of the taxi mafia and only allow registered taxi drivers who own a taxi license....(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

It would be lovely to have prior warning or invites to these meetings as tourists and residents to give US the chance to rally and protest that the pu...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Aha! I already wrote today about the tuk tuk and taxi mafia who are not allowing me to park at for me and other citizens/tourists ment parking space o...(Read More)


Phuket driver’s arm severed in accident while delivering tourists to airport

The reason for most accidents are speeding. I have been to Phuket a few time and always encounter drivers speeding to a point where I always tell them...(Read More)


Phuket taxi, tuk-tuk drivers rally against Patong parking crackdown

Awesome news. At least half the number is needed and then they will each make more money too. now you can not even get to the beach as the Tuk Tuks ar...(Read More)

The Phuket News
Bangkok Hospital Phuket
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Culture
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Technology
Phuket Travel
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2017 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.