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Phuket MICE Mart to bring B75mn boost to region

PHUKET: The Thailand Domestic Mice Mart, currently underway at the Duangjitt Resort & Spa in Patong, is expected to seal deals bringing more than 15,000 MICE travellers to Phuket and elsewhere in Upper Southern Thailand in the coming year, generating an estimated more than B75 million for the region.

economics, tourism,

The Phuket News

Friday 2 June 2017, 10:41AM

Jirut Isaranggoon Na Ayutthaya, Acting Director of the Thailand Convention & Exhibition Bureau (TCEB), noted that the move to hold the Thailand Domestic Mice Mart in Phuket this year was part of a plan to boost revenues generated in the MICE (Meetings, Incentives, Conventions and Exhibtions) industry nationwide.

“The TCEB target is to have 26mn MICE travellers in the domestic market nationwide generating B54 billion in fiscal 2017,” he said

The TCEB has ramped up its efforts to create opportunities for buyers and sellers in the MICE market, Mr Jirut added, noting that the Thailand Domestic Mice Mart in Phuket had attracted more than 200 participants from Southern Thailand as well as Thai Airways, Thai Smile, AirAsia and Bangkok Airways.

“This year we have expanded our cooperation with industry members in the Andaman cluster (Phuket, Krabi, Phang Nga, Ranong, and Trang),” he said.


“We are also working with (industry members) in other southern provinces, especially those that support the MICE market well, such as Nakhon Sri Thammarat, Surat Thani, Chumphon, Satun and others buyers all around the country,” he added.

In line with the national government’s “Thailand 4.0” policy, the event used online registration and promotion through websites and social media, he added.

At the opening ceremony on Wednesday (May 31), Phuket Governor Norraphat Plodthong said, “The Phuket Vision 2014-2017 (plan) aims to make Phuket an international tourism city based on long-term development, to prepare the island to comprehensively become a ‘Smart City’ and a ‘MICE City’, to be a model of potential development and ready for MICE industry.

“In fiscal year 2016 (Oct 1, 2015-Sept 30, 2016) Phuket had 142,000 MICE travelers generating more than B356.44 million,” Gov Norrpahat noted.



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