Rotary Club of Phuket South Mini Marathon 2017 The Phuket News Kata Rocks The Phuket News Outrigger Koh Samui Beach Resort
The Phuket News Business News
The Phuket News Phuket | Thailand | World | Business | Q&A | Weird World XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

Phuket’s Kata Group moves on Chinese weddings, honeymooners

PHUKET: Kata Group Resort Thailand has set its sights on bringing more than 2,000 couples from China to wed in Phuket, Phang Nga and Krabi in the next three years, Kata Group President Pramookpisit Achariyachai has revealed.

Chinese, tourism, culture, economics,


Suthicha Sirirat

Wednesday 2 November 2016, 09:50AM


Kata Group President Pramookpisit Achariyachai (centre, left) shakes hands with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, after signing the MoU. Photo: Suthicha Sirirat
Kata Group President Pramookpisit Achariyachai (centre, left) shakes hands with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, after signing the MoU. Photo: Suthicha Sirirat

Mr Pramookpisit made the announcement after signing a Memorandum of Understanding (MoU) with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, at the Kata Beach Resort & Spa on Sunday (Oct 30) to launch a series of travel packages aimed at the Chinese wedding market.

Present to witness the signing were Anoma Vongyai, Director of Tourism Authority of Thailand (TAT) Phuket office; Wang Huijuan, head of the Phuket Consular Office, which is attached to the Chinese Consulate in Songkhla; and Phuket Provincial Chief Administrative Officer (Palad) Thawornwat Kongkaew.

“Our goal is to host weddings for 2,000 couples within three years,” Mr Pramookpisit said. “Hopefully this will help increase wedding tourism in the future. Right now our target customer is the Chinese, which is our largest tourist group in Thailand and continues to grow.”

The campaign will promote tourism to Phuket, Phang Nga and Krabi by introducing Chinese tourists to a series of wedding and honeymoon products, such as honeymoons at the beach, he added. Hotels in Kata Group Resort include Kata Beach Resort and Spa, Beyond resort in Karon, Beyond Resort in Krabi and Phang Nga, and Beyond Resort at Khao Lak.

“We will have 36 packages that cover weddings, honeymoons and pre-wedding and family photos. We will also consult with the company (Travel Wedding Co) for marketing plans to make our products widely known among Chinese and provide easy access for our products to them,” Mr Pramookpisit explained.

“The Chinese market is the biggest tourism market in the world and it continues to show rapid and consistent growth. The Kata Group is proud to be working together with Travel Wedding Co and we look forward to understanding our target customer better. We need insight into Chinese consumer behaviour so we can introduce the right products and service that satisfy them,” he said.

Mr Zhang pointed out that China is home to about 1.3 billion people and each year about 10 million couples marry.

Lucky 13 Bar and Grill

“Our wedding industry is valued at about 1.5 billion yuan, or about 2.7% GDP. More than five million couples each year take part in wedding photoshoots or honeymoons outside of China,” he said.

“Phuket has the most beautiful beaches in Asia and the island’s charm is well known by tourists around the world. It is the place where honeymooners want to be,” he added.

Mr Zhang said that the Chinese travel wedding and honeymoon market was growing due to rising incomes in China.

“Moreover, the development of basic infrastructure at tourism locations throughout the world and the fast growth the airline industry also help this industry. All these factors are contributing to changes to traditional weddings. Today people can choose a wedding, pre-wedding photography and honeymoon that suits their lifestyle,” he said.

In particular, many young Chinese couples are fond of the idea of being married outside their home country, he added.

“I think they not only learn the culture and heritage of that country, but also other aspects that differentiate from their own culture. Phuket has all this to offer… culture, food and beautiful beaches… so this campaign is great opportunity for Phuket to pursue,” Mr Zhang said.

“Phuket has a strong selling point to Chinese. I believe our collaboration – our vertical integration – will provide the best packages for these couples and strengthen relationships in the wedding industry and tourism in general,” Mr Zhang concluded.

 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:
Username:
Password:
E-mail:
CAPTCHA
    Forget your password?

Be the first to comment.

The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


Cabbie caught, charged with raping Brazilian tourist

After he did this for the 3rd time now he should get a long jail term and after that he should be kept in precautionary custody....(Read More)


Parks department mulls closing Maya Bay

Although i agree that something has to be done about" Maya Bay",i find it strange that Kurt comes here with an endless finger pointing comme...(Read More)


Phuket M-Slaz rider dies after high-speed collision with pickup truck

I'm with simon01 on this one. We do know the truck pulled out in front of him. Kurt, maybe "high speed" was a contributing factor, b...(Read More)


Phuket M-Slaz rider dies after high-speed collision with pickup truck

Yet another one. Why dont people look when pulling out, setting off, doing U turns, changing lane. Ok they say the bike was going fast BUT in Phuket t...(Read More)


Srivara insists Mae Hong Son governor tied to sex trade scandal

Is mr Suebsak still holding official Governor position this time? Is it not appropriate to transfer him out of the province to a ( perhaps temporaril...(Read More)


Cabbie caught, charged with raping Brazilian tourist

Yep once again Jor 12 completely missing the point, if the guy has been convicted twice already how on earth has he been allowed anywhere near a publi...(Read More)


Phuket M-Slaz rider dies after high-speed collision with pickup truck

The person who drives 'high speed' is always at fault when a accident occurs due to 'out of control'. Traffic law is very clear. Mo...(Read More)


Phuket Army chief confirms BYO umbrellas, sun loungers welcome at Surin Beach

While banning vendors on the beach will remove certain money making opportunities for locals, it will also create new opportunities... like rental ser...(Read More)


Parks department mulls closing Maya Bay

Indeed, simon01 is right. There should be at least a recovery time schedule as at the Similans. One piece of writing really did strike me: ...&qu...(Read More)


Red Bull heir threatened with arrest after latest no-show

"Been threatened with arrest" I bet he's really worried now! haha Time to buy more brown envelopes....(Read More)

The Phuket News
Bangkok Hospital Phuket
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Culture
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Technology
Phuket Travel
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2017 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.