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Phuket beach clubs launch joint effort to boost quality tourism

PHUKET: Phuket’s emerging beach club scene has been gaining worldwide attention and in recognition of its growing value as a quality Phuket attraction, beach club operators around the island have come together to form the Phuket Beach Club Society (PBCS).

Saturday 9 February 2013, 12:45PM


Phuket beach clubs launch joint effort to boost quality tourism

PBCS aims to boost Phuket’s appeal among its visitors and the local community alike by creating and promoting a range of beachside experiences and making a united effort to ensure Phuket’s beaches remain safe, clean and beautiful.

The founding members of PBCS are XANA Beach Club and Bliss Beach Club on Bangtao Beach, Catch Beach Club, Diamond Beachclub and Zazada on Surin Beach, and RE KÁ TA Beach Club on Kata Beach.

While each Phuket beach club has its own unique services and attractions, “quality” will be the core guiding force of all PBCS activities.

In addition to offering top-notch facilities and experiences for their guests, PBCS members aim to provide quality social and environmental care to ensure that Phuket beach clubs are beneficial to their local communities and the island as a whole.

The guiding principles of the Phuket Beach Club Society are:

  • Providing Unique Seaside Dining and Entertainment

  • Providing Safe Beachside Experiences

  • Practicing Ethical Environment Management

  • Fostering Community Living

PBCS members will practice responsible environmental management through water preservation, wastewater treatment and professional removal, garbage separation, professional garbage collection and disposal, energy-saving practices and conservation.

Among the programmes being developed are clean-up and tree-planting activities involving schools to ensure the next generation understands the importance of protecting the environment.

In ensuring their success extends to our community, PBCS members are committed to instil preferred hiring policies for local people, adherence to government policies, safety measures and responsible conduct among our staff and guests.

Phuket’s tropical island setting already makes it a compelling destination and its beach clubs have created more seaside delights that they believe further enhance the island’s allure.

As a way to harness the beach club concept as an added attraction for Phuket, PBCS will be launching joint marketing efforts including a free map and website to serve as a guide to Phuket’s quality beachside venues and offer visitors a new and unique way to explore and enjoy the island.

"Phuket is a fantastic place to live, work and spend a holiday, and with the founding of PBCS we hope that beach clubs will be at the forefront in helping Phuket thrive as a quality destination," the group said in a statement.

To find out more about the Phuket Beach Club Society, visit phuketbeachclubsociety.com

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