The company also has a connecting service from Hua Hin to Mukdahan, allowing passengers from Phuket to travel all the way to the border with Laos.
The bus leaves Phuket daily at 7am and takes about nine hours to reach Hua Hin. The return journey sets out from Hua Hin at 8am.
The bus is equipped with 30 massage seats, each with an entertainment centre for watching TV, playing games or listening to music.
Tickets cost B617 one-way, or B1,050 return. They may be bought at the Yellow Bus counter at the new bus terminal on Thepkrassattri Rd or booked by calling 086 324 4457 or 080 114 7312.
The service began on May 19. Company spokesperson Attaporn Kompipatpong admitted that the first few buses were far from full, but said he expects more passengers as the word spreads.
“We expect there to be about 17,000 passengers a year using this route, which will give us an income of about B10 million for the first year,” he said.