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Marriott completes US$12.2bn Starwood takeover, merges loyalty programmes

NEW YORK: Marriott International officially completed its US$12.2 billion (B421.8bn) purchase of Starwood Hotels and Resorts on Friday (Sept 23) to make Marriott the largest hotel company in the world.

tourism,


AFP

Tuesday 27 September 2016, 11:50AM


Almost a year after first announcing the merger agreement, the addition of Starwood’s portfolio expands the Marriott to now comprise 30 brands with more than 5,700 hotels, amounting to 1.1 million rooms in more than 110 countries.

In a move much faster than anticipated, the new Marriott has already made its first major decision: to give reciprocal benefits to members of the Marriott Rewards programme and the Starwood Preferred Guest (SPG) loyalty programme.

Marriott announced that members will have their status matched across both programmes, giving them access to brands and destinations that were previously unavailable.

For example, SPG members will now be able to reap benefits at luxury brands such as the Ritz-Carlton and Bulgari Hotels & Resorts, while Marriott Rewards members can now accrue points for stays at the Sheraton, Aloft, St. Regis and W Hotels.

Likewise, Marriott Rewards members now have access to new destinations like the Maldives, Santorini, Greece and Bora Bora, while SPG members have access to Aruba, Serchio Valley in Tuscany and Kruger National Park in South Africa.

Guests who book directly through the Marriott mobile or SPG app will also receive free in-room Wi-Fi.

Marriott has launched a microsite so that loyalty members can link their accounts at members.marriott.com

 

 

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