In an open letter to Kingfisher Chairperson Vijay Mallya, PETA offered to pay the airline to have its new ad “Want Good Times? Go Vegan. Meat Consumption Leads to Impotence” on the sides of the Kingfisher planes.
Impotence affects more than 50 per cent of males over 40, and it is PETA’s aim that the airborne advertising will help educate that a diet heavy in meat and dairy products has been linked to heart disease, prostate cancer, diabetes, high blood pressure and obesity – all of which can cause impotence.
Kingfisher Airlines have not yet accepted PETA India’s offer.