Live Phuket The Phuket News The Phuket News Kata Rocks The Phuket News
The Phuket News Phuket Education
The Phuket News Arts | Community | Culture | Dining | Education | Entertainment | Environment | Health | People | Travel XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

Creativity for content marketing

Artistic ingenuity and personal touches will draw in targeted sales

technology, technology, tourism,

Wednesday 13 July 2016, 02:56PM


Creativity for content marketing

In this column we will work towards connecting hospitality businesses with the right customers through social media channels. It’s a brave new world for business and we will do our best to equip you for it!

If you are a business owner, hotel manager or work in sales and marketing, you may have heard of content marketing and how powerful it can be in driving sales to your business.
In the past few years, customers have become savvier with how they are influenced by marketing. Different from traditional marketing in print or television, potential customers are now interrupted while they have their attention on something that is of interest. An example of this would be pop-up ads, which divert someone’s attention in order to try and persuade them to buy something. Studies have shown how ineffective standard advertising is, with customers now automatically tuning out advertisements.
However, content marketing is the art of developing stories that belong uniquely to your business – the “behind the scenes” of why, what, who and how you do things in your company.
The reason I call this an art is because people now consume news and information on their own time and don’t like to be interrupted. In fact, I’m sure it has happened to you – you are watching TV and an advert interrupts you, so you switch your attention to your phone or you get up to do something entirely different instead.
In order to create a story that can capture the attention of people, a photo, write up or video needs to have a compelling story behind it to generate interest. Personal stories, achievements of teamwork or even anecdotes of enjoyment go a long way in drawing people in with intimacy.
People won’t mind being interrupted if the content that is placed in front of them is creative, adds value and has a message, as opposed to just trying to sell them something every single time. If your content is good, the customers will follow.

Daniel Villota is the Managing Director of E-Media Asia, the number one social media consulting agency in Southern Thailand! He can be contacted at daniel@e-media.asia or visit www.e-media.asia

 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:
Username:
Password:
E-mail:
CAPTCHA
Forget your password?

Be the first to comment.

The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


Angry vendors file complaint over Phuket Floating Market flop

Sir Burr: A very apt pseudonym. After 20 years of living on Phuket ( plus traveling around the country) i think i know Thailand, customs and tradit...(Read More)


Phuket Opinion: Technology the driving force in making Phuket's roads safer

Very good opinion article. However the new implementing system stands or falls with yes/no house registration of Thai people on Phuket. And as we...(Read More)


D-Day for Phuket’s Sam Kong Underpass finally set

Finally, last announcement was about opening medio September, again 1 month delay. I understand the fanfare (music band) went home already after so ...(Read More)


Three injured as Phuket speedboat engulfed in flames

Yes Christy Sweet, We may expect bus/boat operators bought their car, busses, boats back at auction. A few cosmetic changes, company names, registra...(Read More)


Phuket beaches closed as Portuguese man o’ war wash ashore

Welcome to the future where killing off of turtles, top predators and other marine degradation will enable jellyfish to flourish unabated. A couple o...(Read More)


Angry vendors file complaint over Phuket Floating Market flop

swerv: Why you not satisfy your thai patriotism by reading comments in Bangkok Post and 'fight' them? There is more 'heavy' work for ...(Read More)


Angry vendors file complaint over Phuket Floating Market flop

To the so called "International readers":- Please don't take any posts by Kurt, swerv, or Joe12 seriously. They really haven't go...(Read More)


Car flips on Phuket road as driver swerves to avoid dog

Why is it that every time anyone has an accident we get "the police are considering charges". Why don't they do something useful like c...(Read More)


Transport Minister moves on immigration delays at Phuket Airport

Good that the Minister is trying to do something but it is gross incompetence to FAIL on the computers and Immi officers at the startup. ...(Read More)


Angry vendors file complaint over Phuket Floating Market flop

I reside legally on a retirement visa. I've never heard of making guests get visas. Plenty of Thais reside in the USA, I would never dream of tell...(Read More)

The Phuket News
Bangkok Hospital Phuket
THAI VISA
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Culture
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Travel
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2016 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.