The first Cosi Hotel is projected to open in 2015 and Centara plans to have at least 30 operational by 2020.
Cosi Hotels will focus on clearly identified products that include free Wi-Fi everywhere in the hotel, easy and convenient “grab-n-go” restaurants, seminar rooms for corporate guests, and an entertainment corner in the lobby area for movies and live sport.
“The room rate will depend on the location, said Suparat Uahwatanasakul, Vice President of Business Development at Centara International Management Co.
“However, the average room rate will be approximately B1,000-1,250 a night. Pricing will be dynamic pricing, which prices depends on booking periods and booking conditions.”
Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, said that the Cosi brand has been developed in response to rapid economic expansion within the Asia Pacific region, which is increasing the volume of both domestic and international journeys.
“There is enormous growth in travel, and the significant growth of low-cost airlines is allowing people to travel more easily and conveniently,” he said.
“Travelling by low-cost airline in the Asean grouping currently accounts for 51 per cent of the aviation industry in the Asean. Further, the Asean Economic Community or AEC will be implemented two years from now, adding further demand.
“These factors are leading to the need for convenient accommodation and also value for money. Centara sees a great opportunity to develop a new brand to cover this economic segment.”
Centara is in the process of getting construction permission for a prototype hotel, planned to open in 2015.
“We intend to expand through the significant destinations of Thailand then … to Asean countries, China, Australia, and New Zealand.”
– AsiaTravelTips.com