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Big guns come out to play: Simpson Marine brings Sanlorenzo to Asia

PHUKET: Premier yacht dealership company Simpson Marine, based at Ao Po Grand Marina on Phuket’s east coast, is bringing some of biggest and best superyachts on the market to Asia with Sanlorenzo, builders of some of the most finely wrought superyachts in the world, in a partnership that is clearly working well.

marine, transport, tourism, economics,

The Phuket News

Sunday 21 May 2017, 11:00AM

The Sanlorenzo 52Steel ‘Seven Sins’ will be on display at the Monaco Yacht Show in September.
The Sanlorenzo 52Steel ‘Seven Sins’ will be on display at the Monaco Yacht Show in September.

Since Simpson Marine joined forces with Sanlorenzo in mid-2015, Southeast Asia region has become home to a Sanlorenzo SL96, an SL106, a 40Alloy, a 46Steel and a 460EXP with a helideck and an extended water toys platform.

To note, Sanlorenzo 78 will arrive in Hong Kong this month. The SL78 will be the first in Asia, after making her world premiere at Cannes Yachting Festival 2016.

This latest sale coincides with the establishment of Simpson Superyachts as a separate business division within the Simpson Marine Group. The superyacht division focuses on developing the sales, management and charter of superyachts and is managed by the newly appointed General Manager for Simpson Superyachts, Joris Neven.

“The Superyacht market is now more active in Asia and the regular sales of the Sanlorenzo yachts and superyachts within the Simpson Marine group confirm this growing trend,” Simpson Marine reported.

Founded in 1984, Simpson Marine employs over 100 professional staff and has a well-established sales and service network across Asia with 17 offices spread within Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Indonesia.

The network is bringing to the fore in Asia the expanding range of Sanlorenzo superyachts. In March, Sanlorenzo launched their biggest build to date, the Sanlorenzo 52Steel, Seven Sins.

This arrival in the highly exclusive “50m+ Club” underlines Sanlorenzo’s position among the finest yacht builders in the world, and is a significant marker in the ongoing development of the brand. Seven Sins will be on display at the Monaco Yacht Show in September.

In February alone, Sanlorenzo also launched an SL86, an SL96 and an SD126 – just under 500- feet of superyachts all told.

Also of note is that 80% of Sanlorenzo customers are repeat clients.

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“It is the infinite attention to detail in every single Sanlorenzo yacht that sets the brand apart,” says Mike Simpson, Founder and CEO of Simpson Marine.

“These beautifully crafted yachts are for nautical connoisseurs. They are for discerning boat owners who appreciate understated elegance and recognise the ultimate in quality – not just where you can see it, but all the way through the design, the engineering, the construction and the finish, from stem to stern. The obsessive attention to detail is there all the way through the range from the smallest to the biggest yacht.”

Sanlorenzo yachts are entirely bespoke, which appeals strongly to Asian buyers. They are designed to incorporate the client’s wishes into every line of every yacht.

The owners of the SL78 coming to Hong Kong (name to be confirmed) decided to purchase their own Sanlorenzo yacht after visiting the Sanlorenzo SL106 based at Gold Coast Marina. The owners worked closely with the Italian shipyard to fit her, including finishing in a yellow marble with Asian-themed wall upholsteries and stylish décor based on a red-and-gold colour theme.

Sanlorenzo prides itself as a company steeped in a long tradition of excellence, and operates on rock-solid financials. Since its founding in 1958, the company has built and launched over 750 boats, with 30 motoryachts delivered in 2016 alone, making it a very profitable year with a turnover of more than €300m (B11.38 billion).

Owner Massimo Perotti acquired Sanlorenzo just 12 years ago, and has taken the name from strength to strength.

“First, I had to prove that I was worthy of the brand,” he says. “Now, with a full order book, 40 yachts presently ‘in build’, and 2016 net profits in excess of €10mn (B379.37mn), clearly we are going from strength to strength.”

Mr Perotti adds, “2016 ended with the launch of the ‘I’, the 11th SD112 to be built, made to measure, according to the requests and style of her owner, like every one of our yachts since 1958.”



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