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ATTA sets sights on Europe

BANGKOK: The Association of Thai Travel Agents has unveiled plans to hold roadshows and participate in more international trade fairs to boost tour bookings from European markets.

tourism, economics,


TTR Weekly

Saturday 3 June 2017, 01:00PM


ATTA will stage roadshows across Europe. Photo:TAT
ATTA will stage roadshows across Europe. Photo:TAT

ATTA Vice President Mingkwan Metmowlee revealed the marketing strategy plan for the European market at the association monthly meeting last Wednesday (May 24).

“The association will organise a series of roadshows to Europe to open opportunities in new markets with visits to Prague in Poland, Budapest in Hungry September 12-15 this year,” she said.

Europe’s outbound travel market remains sluggish mainly due to the slowdown in economies and political uncertainty with elections due in some EU nations later this year, but of all the business sectors, including travel, performs better than other retail sectors in Europe, she noted.

Meanwhile, Thailand is suffering from unfavourable exchange rates with the UK pound and the Euro, which is making Thailand as a destination about 25% more expensive than two years ago, Ms Mingkawn explained.

The roadshow will also include stops in Toulouse, AIX Provence, Nice and Luxembourg from September 18-22, as well as Russia and a roadshow to Sweden, Denmark and Norway on November 1-4, Ms Mingkwan announced.

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The planned roadshows correspond with the Tourism Authority of Thailand (TAT) marketing strategy to boost the country’s tourist arrivals from European markets, she noted.

The association will also participant international trade shows, including the World Travel Mart in London on November 6 -8 this year, the ITB Berlin on March 7-11, 2018, the Arabian Travel Market in Dubai on April 22-25, 2018 and the Asean Tourism Forum in Chiang Mai on March 22-26, 2018.

“Roadshows and trade fairs are important for tourism operators to expand business and find new partners,” Ms Mingkwan added.

Read original story here.

 

 

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